The VEGTOONS SERIES is meant as a stepping stone, a springboard, to further conversation. The show encourages less meat consumption for our health, the environment, and the earth's creatures. Overall, the show advocates for a vegan lifestyle: everything from the foods we eat to the non-exploitation of other living beings.

Veganism is a form of vegetarianism. Specifically, it means not using any animal products. While some people may focus on words — e.g., vegan, vegetarian, plant-based — of more interest and meaning are the virtues we embody. At the end of the day, action is eloquence. Our small everyday choices, and the expression of loving-kindness in our relationships, are what transform the world for the better.